Veda Bharath has a purpose. The purpose that propels them to start working towards the impossible.
They want to build a strong and resilient generation of Indians and humans in the current era. They want to bring a healthy and a fit generation which was existing in India - 70 to 100 years ago, whose average life is 70 years - who were dynamic, outdoorsy, multi-tasking, enduring, athletic, fit, who don't think twice to walk for 50 km or cycle. sleep well, wake up early free of any lifestyle diseases - obesity to start with.
Similarly, women were fit, fruitful, and active with 5 plus children. active till 60. Managed a home of 10 plus members. participated in farming and other household chores without any complaints.
Their beauty and happiness were inside out.
That was a generation who walked with Gandhi to Dandi, marched with Netaji to shout Inquilab Zindabaad, and fought for the freedom of India.
Cut to 2020, life expectancy is cut to half. Every day, we are welcomed by new lifestyle complexities. Digital Addiction is a new one. And all of them bring a new layer of clouding danger of our physical, mental, biological aspects of challenges upon all the age groups.
Grassroots problem - The core issue apart from the second issue is the availability of authentic food that we have been consuming for decades. In a land where our elders advocated the need for healthy food is next best to medicine, we have been induced by chemical infested food - allowing to the growing demand curve.
Issues are many, but the solution is to find our traces back, restore them, and revive them for modern times and the times ahead.
Renaissance of Natural Farming - A generation born in the 80s in India was mostly zinc-deficient - a pattern that is prevailing across that decade born which resulted in pre-mature greying and skin problems broadly. Premature greying was never existent before the 80s. It all started with commoditized industrial farming which started in the early 80s, where the focus is on overproduction and the farmers are given pesticide weapons which not only killed the pests but the necessary minerals that the soil soaks into the grain that we consume. That's the beginning of a chemical infested food journey.
The only way possible to reverse or cut this trend is by adapting natural farming techniques that were predominant in India during the early independence era and now observed in scanty but slowly emerging in various areas of India.
Rice is the staple food of the majority of India. Once a while ago India is proud of being the mother of almost 1000 desi/ethnic/folk varieties of rice that were grown in the fields from the Ganges basin to Godavari basin, from Palakkad of Kerala to Meghalaya ( alone the land of West Bengal is a land that is borne to 550 varieties of Desi Rice).
The kind of rare desi varieties which hold magical properties of vitality, endurance, and many other miracles that endured the Traditional Indian, but not anymore. Desi varieties are replaced by BT and hybrid rice which yields more, in a less time and of course sans any nutritious values, which looks good!
BT rice became the official staple food of Indian.
The journey of Veda Bharat - With over 3 years of religious practice and research on natural farming - the team of Veda Bharat has revived 19 varieties of legendary desi rice variants back to life. The journey went into the remote villages of Tamilnadu, Kerala, Karnataka and Andhra - where they could procure a handful of authentic rice seeds from the yesteryear farmers for them to start the desi rice yagnam.
From a mere 5 acres, Veda Bharath could grow these 19 variants in more than 100 acres in Andhra Pradesh. Some of these variants named - Indrayani, Mysore Malliga, Raani Kandha, Mapille Samba, Delhi Basmathi, etc are not known or the research of their benefits is not listed on the face of the internet also.